You can then spin your unique edge into thought leadership via guest posts on other blogs or social media posts. Your brand will also determine the look and feel of your real estate website, real estate flyers, listing presentations and mailers, which is why it’s so important to figure out exactly who you are as a business, who you’re trying to reach and what makes you different. At a more basic level, this could mean a logo and colors, but as you dive deeper into developing your brand, it could also include things your voice, messaging, writing, even typography. In today’s terms, however, branding refers to the unique attributes which identify your product or service from your competitors. This is just a small indicator of what effective branding can do for your business and crucial for generating real estate referrals.īut what does branding mean, exactly? The term “brand”-interestingly enough-originates from the practice of cattle ranchers using branding irons to identify their animals more than a century ago. The proof is in the pudding: according to the National Association of REALTORS®, 82% of agents who made more than $150,000 last year had their own websites-in addition to the profile pages on their brokerages’ websites. It’s FAR more valuable to build a brand so people come to you. Or, more specifically, your brand.Įntrepreneur and marketing expert Gary Vaynerchuk advises: However, there’s a lot to be gained by thinking long-term and investing in something else entirely: yourself. In a sales-driven industry like real estate, it’s understandable to focus on quick wins, like scoring a lead from Trulia or Zillow. 1.) Build your brand, and make sure it’s consistent We’ve compiled 7 essential real estate marketing tips and ideas to help ensure your business actually stands out and makes an impression with prospects-more than your competitors. You need to execute effective real estate marketing strategies if you want your business to grow-and we’re not talking about posting on the MLS, hosting an open house and spamming your email list. In order to come out ahead, it’s essential to keep up with consumer demands, as well as the latest technology and marketing trends. "The afternoon is better because on Thursdays all of us are listing, and so if you list in the morning, you end up actually on of the listing, you end up further down, and you want to be on the top," she said.Real estate is an industry defined by massive opportunity-and competition. She puts her new listings online at 5 p.m. Myers agrees with the Thursday plan but adds a specific time of day. "It's not just what day you list but also your entire strategy." "I think false," said Jennifer Myers, a real estate agent with Dwell in the D.C./Virginia area. Most agents I spoke with didn't buy that finding but were definitely interested to hear it. Homes listed on Wednesday had a $2,023 advantage in sale price over homes listed on Sunday, according to Redfin, although analysts there could find no clear reason as to why. While listing the home later in the weekend can create more urgency, listing it slightly early, on Wednesday, could actually get your more money. "I like to give everybody a shot and take a look at 10 offers instead of just one." "In this competitive market, most of the agents are sort of abiding by the Thursday, Friday and then taking offers on Tuesday," said Karen Kelly, also with Compass.
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